Find Your Niche: Writing for the Web

10-week Course

Find Your Niche: Writing for the Web

April 2 - June 10

$435 if registered by 03/12/2018
$485 if registered after 03/12/2018

Your course registration includes a free 4-issue subscription to Creative Nonfiction or a free ebook; click here for more details.

Refund and cancellation policies


Instructors: Becky Tuch

Writers are often told that they need to have an online presence, but this task can feel overwhelming, even daunting. This course will introduce you to the "best practices" for web writing and help you dive in successfully.

We will look at examples of outstanding personal blogs, op-eds, news pieces, and think-pieces in order to understand why certain pieces resonate with readers; we’ll also consider pieces that don't quite hit the mark in order to understand what's missing. We’ll explore different approaches to web writing, so that you may try a variety of techniques and build on your own interests and strengths. The basics of crafting article pitches, self-promotion, and cultivating persistence will also be covered.

Whether you have a forthcoming book for which you hope to grow a readership, want to publish articles within your area of interest or expertise on your own website, and/or simply want to learn how to pitch and place articles with online publications, this workshop will provide you with the tools you need to build your online platform.

Week 1: What is writing for the web?
Week 2: What Makes Online Pieces Resonate with Readers?
Week 3: Writing the How-To Article
Week 4: The Open Letter
Week 5: Responding to Public Discourse
Week 6: The List
Week 7: The Review
Week 8: Responsible Web Writing through Revision
Week 9: The Interview
Week 10: Crafting the Pitch, Promoting Your Work, Being Brave and Persistent

See the complete syllabus here »


* US residents will receive a complimentary 4-issue subscription to Creative Nonfiction with their online class registration (or a 4-issue extension to their existing subscription). Students outside the US can receive a free copy of the ebook Creating Nonfiction, or can choose to receive a 4-issue print subscription for the cost of shipping fees. We regret that we are not able to supply complimentary digital subscriptions for international students at this time.

If you are an international student who would like a print subscription instead of an ebook, please contact us at after you register.

Refund and cancellation policies

By 5pm EST on the Monday before classes begin (one week prior to start date):

  • Students may request a refund (less a $50 application fee). You may also request a transfer (no fee) to another course in the same term or future term. Transfer credits must be applied within two years from your cancellation date.

By 5pm EST on the Friday at the end of the first week of classes:

  • Students may transfer their enrollment credit to a future course (less a $95 processing fee for 10-week courses or a $75 processing fee for 5-week courses). Transfer credits must be applied within two years from your cancellation date.
  • Students may switch to another class in the same term (subject to availability) for a $25 fee.

No refunds or transfers will be offered after this deadline.