How to Better Reach Your Audience Online // Webinar

Increasing your visibility with Search Engine Optimization (SEO)

How to Better Reach Your Audience Online // Webinar

Now more than ever, with so many cancelled book events and so much of our business moving to the virtual realm, authors and writers need to have a strong online presence. If you cannot be found on Google, you can’t sell your books or be of service.

This 75-minute webinar will explain the basics of profiling your reader/customer and give an overview of keyword research, giving you tools to attract more of the online readers, prospects, and customers you’re trying to reach.

In this webinar you will learn:

  • How to profile your Google prospect/reader with the right “pain points”
  • Why keyword research is so important to getting found on Google
  • How to go about figuring out those essential keywords and keyphrases, using your book or service as a starting point

You’ll also receive practical information on how to use SEO search tools to find the right keywords/keyphrases, the basics of building a keyphrase list, and choosing the right keywords for your site/book/service.

This webinar is appropriate for authors, authorpreneurs, bloggers, editors, content creators, writers, speakers, podcasters, and more.

Wednesday, July 15, 2020

2 pm - 3:15 pm EDT

Advance registration required.
Space is limited.

$15 if registered by 07/05/2020
$20 if registered after 07/05/2020

Registration will close 24 hours before the event.

A recording of the webinar will be sent out to all registrants three business days after the event.

PLEASE NOTE: It may take a little while for us to process your order and send you the link to the webinar. If you haven't received the link by the morning of July 15, please email us at

About the instructor: Dorit Sasson, award-winning author of Accidental Soldier and the upcoming Sand and Steel: A Memoir of Longing and Finding Home, is a certified search engine optimization (SEO) strategist and copywriter who specializes in helping authors and writers optimize and brand their content so they can capture the right audiences. Dorit delivers webinars and training on SEO and content marketing for publishing companies, non-profits, and organizations.

Questions? Please call us at 412-404-2975 or email the director of education, Sharla Yates, at