How to Write About Beer (& Other Things)

A Workshop in Descriptive Writing with Kenny Gould

How to Write About Beer (& Other Things)

We all enjoy food and drinks. But how can you write about them in a way that transcends “really good,” “awesome,” and “delicious”?

In this workshop taught by Hop Culture magazine editor in chief and cofounder Kenny Gould, you’ll learn how to write tantalizing descriptions that also tell a story about that special bite or brew. Whether you’re a novice blogger, an aspiring reviewer, or a full-time critic, the workshop will help you break out of descriptive clichés and effectively convey an experience through writing. Although the skills learned in this one-of-a-kind workshop are geared toward beer writing, they can be applied to any type of descriptive writing. 

This two-hour workshop will consist of instruction, writing prompts, and guided planning on how to use your new skills, plus a free beer tasting.

Join us for an evening of education and fun as you:

  • Learn new ways of describing settings and sensory experiences;
  • Practice your new writing skills as you study the flavor, setting, and scene at East End Brewery;
  • Receive feedback on your work from a professional drinks writer and the editor of one of the web's foremost publications for independent craft beer;
  • Gain a better understanding of the major players and publishers in food and beverage writing;
  • Sample a flight of local Pittsburgh craft beers with a group of new friends (A flight of East End beer is included with your ticket purchase.)

Tuesday, September 12, 2017
6:30 pm - 8:30 pm

Advance registration is strongly recommended. Please note that we must fill 20 seats in order for East End Brewery to stay open late for this one-of-a-kind event.

Location // East End Brewing - Brewpub
147 Julius Street, Pittsburgh, PA 15206

Kenny Gould holds an undergraduate degree in English from Duke University and an MFA from Chatham University; he's also the Editor in Chief and Co-Founder of Hop Culture magazine, a digital publication covering independent craft beer. His food and drink writing have appeared in ThrillistPaleoOrganic LifeGear PatrolTime Out New York, and Bon Appetit, among others. In the past, he’s taught writing at Phillips Academy Andover and in the Allegheny County Jail. 

Questions? Please call us at 412-404-2975 or email our events manager, Lauren Boehm, at