The Magical Marketing Trifecta // Webinar

Perfecting your Author Website, Email Newsletter & Social Network

The Magical Marketing Trifecta // Webinar

Time is one of the most precious things anyone has, so it’s a smart writer who asks, “Is this online marketing stuff really the best use of my time?” While it can be a highly subjective matter (every career has different needs and phases), this session helps you stand back from the fray of confusing opinions that are out there, and stay focused on your own goals and strengths. Rather than being driven by trends (or what your friends are doing), we’ll look at how you can make the best decision for you.

While most writers have some kind of online presence, including a website or Facebook page, they don’t have a clue what it means to develop a cohesive strategy that links them together. For writers who would like to be smarter and more efficient about their online presence—and see that activity pay off—this session will push you to connect the dots among all your efforts and get all your digital ships sailing in the same direction.

Along the way, you’ll learn best practices for author websites, email, and social media to better reach and engage readers, both new and old. Plus you’ll get tips on search engine optimization that anyone can understand and apply right away to their existing author website.

In this workshop, you will:

  • OPTIMIZE YOUR MESSAGING and branding in an online environment, and use the language of readers to help your efforts.
  • GAIN INSIGHT into search engine optimization principles, and how to get attention for what you write and post online.
  • MAKE THE BEST CHOICES for the short term and long term for your social media use
  • AVOID COMMON MISTAKES and learn how to better engage the email subscribers you have (and get new ones).

This workshop is designed for writers from all backgrounds.

Friday, March 8, 2019
6 pm - 7:15 PM EST

Advance registration required.
Space is limited.

$12 if registered by 3/4/2019
$15 if registered after 3/4/2019

Want to attend the event live? There is an in-person option available as well. 

Schedule Overview:

6:00 pm - 7:15 pm EST // Presentation with some Q&A

Jane Friedman has 20 years of experience in the publishing industry. She is the co-founder of The Hot Sheet, the essential publishing industry newsletter for authors, and is the former publisher of Writer’s Digest. In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at Jane's newest book is The Business of Being a Writer (University of Chicago Press, 2018).

Questions? Please call us at 412-404-2975 or email our coordinating editor, Kaylee Ritchie, at