No, You Don't Need To Be On Twitter // Webinar

And Other Uncommon Advice for Connecting with Readers

No, You Don't Need To Be On Twitter // Webinar

Self-promotion and selling do not come naturally for most writers. And yet, if one hopes to have success in today’s publishing climate, these skills are crucial.

Which means writers can’t just be artists; they have to be their own sales force as well. And so, we dive in and do our best.

But feeling like you HAVE to self-promote is no fun—and it’s an activity that takes away from our writing time.

Marketing should be a creative and fun act. It should be inspired by the work you’re already doing on the page, and it should come across as a natural extension of you.

This webinar will offer simple strategies and guiding principles that approach the challenge of finding your best readers as a human one. Cultivating a readership is like entering a long-term relationship:  connection and empathy and quality are more important than attention, urgency, and quantity. We want readers for life, not just for one book or article or tweet.

If you’re looking for hacks or shortcuts, this webinar is not for you.

For everyone else, in this webinar you will:

  • LEARN the core concepts to building and maintaining a long term readership that will sustain you and your writing;
  • GAIN a new (and positive!) perspective on what it means to self-promote;
  • EXAMINE case studies to see how other writers have self-promoted successfully;
  • DEVELOP your own marketing blueprint, built around your own strengths and interests.

This webinar is for any nonfiction writer who is in the early stages of writing a book, building a career, and wants to begin or do better at the hard work of cultivating a readership. This webinar will be especially useful for anyone who is overwhelmed by the options (social media, podcasting, etc.) and has tried several different tactics without success.

Wednesday, October 28th, 2020

2 pm - 3:15 pm EDT

Advance registration required.
Space is limited.

$15 if registered by 10/18/2020
$25 if registered after 10/18/2020

Registration will close 24 hours before the event.

A recording of the webinar will be sent out to all registrants three business days after the event.

PLEASE NOTE: It may take a little while for us to process your order and send you the link to the webinar. If you haven't received the link by the morning of October 28, please email us at

About the instructor: Stephen Knezovich has worked for Creative Nonfiction in numerous capacities since 2008 and is currently the director of publicity and marketing. In addition to his work at CNF, he is a writer, artist, and freelance marketing consultant. More at

Questions? Please call us at 412-404-2975 or email the director of education, Sharla Yates, at